Marketing Concentration
The Ph.D. program in marketing emphasizes university-level research and teaching skills. The program is flexible to meet individual needs and interests. Students are admitted on a full-time basis and normally work as research or teaching assistants and receive direct support which includes a full tuition waiver. Admission to the Ph.D. program in marketing is selective. Admitted candidates typically have a GMAT in excess of 600, and a GPA of 3.3 or higher in upper division and graduate course work.
Program of Study
A Ph.D. student with a concentration in marketing prepares a program of study subject to the approval of the student's doctoral program committee. The program includes a business core of at least 15 hours, a marketing concentration of at least 15 hours, two 9-hour supporting areas or one 12-hour supporting area, and a collateral area with a minimum of 12 hours (18 with only one support area) in research methodology and statistics. The combination of course work, seminar experience, and dissertation experience is designed to provide students with a sound foundation for a productive career as an academic in marketing.
Business Background
All doctoral students in the School of Business must fulfill the following core requirements (Students with an MBA will typically have these requirements waived.):
ACCT 7310: Accounting for Managers
FIN 7440: Managerial Finance
MKT 7460: Managerial Marketing
ECON 7332: Microeconomics for Managers
One of the following:
MGMT 8310: Strategic Human Resource Management
MGMT 7380: Organizational Behavior and Management
MGMT 8340: Organizational Theory and Design
In addition to the above, students should have completed course work in calculus (the equivalent of MATH 1320) and statistics (the equivalent of STAT 1400).
Marketing Concentration (minimum 15 hours of 8000- and/or 9000-level courses)
The following seminars are typical of the marketing concentration:
MKTG 9020: Seminar in Advanced Research Methods in Marketing (3 credits)
MKTG 9210: Seminar in Marketing Strategy (3 credits)
MKTG 9220: Seminar in Marketing Models (3 credits)
MKTG 9230: Seminar in Consumer Behavior (3 credits)
MKTG 9185: Doctoral Independent Study in Marketing (3 credits)
Support Area(s) (two with a minimum of 9 hours each, or one of at least 12 hours)
Support areas are designed to achieve the objectives of the Ph.D. candidate. Typical support areas for students in marketing are social psychology, organizational behavior, economics, and statistics.
Psychology/Social Psychology Supporting Area: Sample courses include
PSYCH 7340: Attitude Change
PSYCH 8310: Survey of Social Psychology
PSYCH 8610: Motivation
PSYCH 9310: Theories of Social Psychology
PSYCH 9360: Seminar in Social Psychology
Organizational Behavior Supporting Area: Sample courses include
MGMT 9087: Seminar in Human Resource Management
MGMT 9087: Seminar in Organizational Behavior I
MGMT 9087: Seminar in Organizational Behavior II
MGMT 9087: Seminar in Strategic Management I
MGMT 9087: Seminar in Organizational Theory
SOC 7487: Seminar in Sociology of Organizations
Economics Supporting Area: Sample courses include
ECON 7340: Economic Theory of Games
ECON 7351: Intermediate Microeconomics
ECON 8451: Advanced Microeconomic Theory 1
ECON 8470: Dynamic Optimization
ECON 8472: Econometric Methods 1
ECON 9452: Advanced Microeconomic Theory 2
ECON 9471: Advanced Game Theory
ECON 9473: Econometric Methods 2
Statistics Supporting Area: Sample courses include
STAT 7530: Analysis of Variance
STAT 7750: Introduction to Probability Theory
STAT 7760: Statistical Inference
STAT 7830: Categorical Data Analysis
STAT 7850: Introduction to Stochastic Processes
ECON 8472: Econometric Methods 1
STAT 9210: Bayesian Statistics
ECON 9473: Econometric Methods 2
STAT 9710: Mathematical Statistics 1
STAT 9720: Mathematical Statistics 2
Analytical Tools (minimum of 12-18 hours)
The collateral area of research methods and statistics is required to provide each doctoral student with a sound foundation in research skills. The area requirement includes a minimum of 12 hours (18 hours if only one support area) in research methods and analysis courses. Course work in multiple regression, analysis of variance, and multivariate statistics is required. Students may also take courses in qualitative methods. Sample courses include:
MKTG 9010: Introduction to Research Methods in Marketing (2 credits)
MKTG 9030: Seminar in Applied Multivariate Statistical Analysis in Marketing (2 credits)
ECON 7340: Economic Theory of Games
ECON 7351: Intermediate Microeconomics
ECON 8470: Dynamic Optimization
ECON 8472: Econometric Methods 1
ECON 9473: Econometric Methods 2
PSYCH 8710: General Linear Models in Psychology I
PSYCH 8720: General Linear Models in Psychology II
PSYCH 9320: Social Psychology Methodology
PSYCH 9330: Applied Research Methodology
PSYCH 9520: Psychometrics
PSYCH 9710: Multivariate Stat Psych
PSYCH 9725: The Literature Review
SOC 7120: Social Statistics
SOC 7130: Advanced Social Statistics
SOC 8120: Research Methodology
SOC 9287: Seminar in Qualitative Methods in Sociology
SOC 9837: Seminar in Multivariate Analysis Techniques
STAT 7210: Applied Nonparametric Methods
STAT 7310: Sampling Techniques
STAT 7350: Operations Research
STAT 7510: Regression and Correlation Analysis
STAT 7530: Analysis of Variance
STAT 7540: Experimental Design
STAT 7750: Introduction to Probability
STAT 7760: Statistical Inference
STAT 7830: Categorical Data Analysis
STAT 7850: Introduction to Stochastic Processes
STAT 9210: Bayesian Statistics
STAT 9710: Mathematical Statistics 1
STAT 9720: Mathematical Statistics 2
Research Seminar Experience (MKTG 9101) (minimum of 4 hours)
Students are expected to participate in this one-hour seminar every semester they are in residence at the University of Missouri. The seminar is intended to provide an open forum for the exchange of research ideas and the discussion of current topics in marketing.
PhD Seminars
MRKTNG
9010
Introduction to Research Methods in Marketing (1-3).
Introduces students to the research process. Examines philosophy of science, constructs and measurement, issues regarding validity, and hypothesis-testing. Provides an overview of experimental and survey research methods, with introduction to qualitative research, model-building, and research using secondary data. Prerequisites: Ph. D. students only; instructor’s consent.
MRKTNG
9020 Seminar in Advanced Research Methods in Marketing (1-3).
Familiarizes students with advanced research methods in marketing, emphasizing problem development and conceptualization, operationalization of research questions, measurement, and survey research. Prerequisites: MRKTNG 9010 or equivalent; Ph. D. students only; instructor’s consent.
MRKTNG 9030
Seminar in Applied Multivariate Analysis in Marketing (1-3).
Familiarizes students with multivariate analysis of data used for research in marketing. Emphasizes application of multivariate methods, presentation of results, and defending the methods and results. Topics include setting up a data set, performing preliminary assessment of data quality and distribution, assessing measurement quality, and conducting a variety of multivariate statistical analysis such as exploratory and confirmatory factor analysis, path and structural equation models, regression, logistic regression, discriminant analysis, cluster analysis, multi-way frequency analysis, and ANOVA. Prerequisites: basic course in multivariate statistical methods; Ph. D. students only; instructor’s consent.
MRKTNG 9210 Seminar in
Marketing Strategy (1-3).
Focuses on research topics that pertain to strategic marketing programs and decisions, such as marketing productivity, services marketing, product innovation management, and pricing, among others. Coverage is also given to defining the domain of research in marketing and to the development and use of related theories. Prerequisites: Ph. D. students only; instructor’s consent.
MRKTNG
9220 Seminar in Marketing Models (1-3).
Familiarizes students with quantitative modeling approaches to address a variety of marketing problems. The focus is on the nature, relevance, and properties of mathematical models and analytical methods that are employed to address various types of marketing decisions. Students will gain an understanding of the process of model-building, testing, and implementation. Prerequisites: Ph. D. students only; instructor’s consent.
MRKTNG 9230 Seminar in Consumer
Behavior (1-3).
Exposes doctoral students to perspectives on consumer behavior that draw from a variety of disciplines, including marketing, psychology, decision theory, sociology, and cultural anthropology. Students also learn about the different methods researchers employ to study consumers. Covers both classic and contemporary literature. Students are encouraged to evaluate and synthesize existing literature in the pursuit of new research ideas. Prerequisites: Ph. D. students only; instructor’s consent.
Research and Teaching Assistant Assignments
For two years during their doctoral program, students will be assigned as research assistants to assist faculty members with their research. For the remaining two years of the doctoral program, students will be given responsibility for classroom teaching in preparation for their future roles as marketing professors. The teaching assignment is typically one undergraduate course per semester. Assistantships are contingent on satisfactory performance in the doctoral program.
First-Year Project
Every marketing doctoral student is required to prepare and present a first-year project addressing a scholarly topic in marketing. This project is a means of building a foundation of research and communication skills and collegial support that will enhance the overall experience of the student throughout the doctoral program. It also serves as the marketing qualifying examination.
Dissertation (MKT 9090) (minimum 12 hours)
A dissertation is required to complete the doctoral program. The dissertation proposal is normally defended at the end of the third year of the program, and the dissertation itself is completed during the fourth year. A final oral examination on the dissertation research is held upon completion.
Ongoing Research and Scholarship
In addition to the formal research requirements of the doctoral program and marketing course work, students are expected to carry out their own research projects in conjunction with faculty, other doctoral students, or independently. Students are expected to prepare scholarly articles for presentation at national conferences and/or publication in marketing journals. Research funds are available to cover some of the expenses of these research projects. Students are also expected to keep abreast of current developments in marketing by reading marketing journals and conference proceedings.
Last Edited: 2/7/2008