Two academic areas in the MU Trulaske College of Business have earned top 10 rankings in BusinessWeek. These latest honors follow recent national rankings of the college's degree programs.
The Trulaske College of Business marketing emphasis area ranked No. 6 in BusinessWeek's Best Undergraduate Business Programs by Specialty survey, a component of the magazine's annual ranking of top undergraduate business schools. Additionally, the business school's operations management concentration earned the No. 10 spot in the survey.
"The undergraduate business program at Mizzou combines rigorous classroom academics and strong collaboration with the business world so our students can be productive professionals right after graduation," said Dean Bruce Walker. "We are pleased to learn that two academic areas have earned this top-10 status nationally."
The BusinessWeek specialty rankings are based on responses from senior business majors who were asked to "grade" 12 academic areas, including corporate strategy, accounting, marketing, and operations management. The list, published earlier this year, is available online.
The Trulaske College's marketing and management areas have also appeared in other national rankings recently. The Crosby MBA Program's marketing concentration was among the top 15 business programs named in a Princeton Review "Student Opinion Honors for Business Schools" survey published last April. In August 2008, a report published in the Journal of Management cited the college's Department of Management for the impact it has had on the field based on its research productivity and citations during the last 24 years, specifically recognizing the contributions of two faculty members.
"The success of our academic programs is on account of our very talented faculty and their commitment to our students," said Ratti Ratneshwar, chair of the college's Department of Marketing. "This national recognition indicates that we are on the right track and should motivate us to strive even harder."