Robert J. Trulaske Sr., College of Business, University of Missouri

MBA student and team win 2012 student media design competition

Hearst Corporation's Innovation group and the University of Missouri’s Reynolds Journalism Institute announced the winners of their annual student competition, which is aimed at building creative solutions to real-world media challenges.

The winner was Project Scope, a widget that gives local advertisers a self-service platform to more effectively place their messages alongside high-demand and personalized news content. It was created by MBA student Francesco Marconi along with Mizzou team members Alex Blum, Russell Chapin, Derrick Ho, Scott Wexler, Jamar Williams and Zach Winkler.

With mentoring by Hearst Innovation and employees across Hearst’s diverse businesses, the competition challenged journalism, business and computer science students at the University of Missouri to collaborate on the development of new approaches to television and newspaper advertising.

Students were asked to reimagine how Hearst Television’s local stations could showcase advertising success or to explore new ways for Hearst Newspapers to create value for local advertisers.

"In this competition, we were given a fairly broad challenge. To narrow it down we conducted market research and data analysis for web consumption trends. We got some hints from that, so we decided to build a digital product that matched those results," said Marconi, "I served as Project/Product Manager and was also the lead for our very strong team. We thoroughly enjoyed the challenge."

During the 2010-11 academic year, Hearst Innovation and RJI partnered with Adobe Systems Inc., Google and Sprint for a student competition aimed at creating new media-related mobile apps using Google’s open-source Android mobile platform. Last year’s runner up, a user-generated-content app, has been integrated into a new Hearst Television mobile app. To learn more about the competition and the projects visit: