Rhonda and Xinran’s paper looked at how the rise of social media, national animosity and nationalism affected multinational enterprises (MNE). They followed social media after negative events occurred in the home country, using the United States in their data set, and found that negative events that went viral in U.S. social media spilled over to 49 host countries where the MNE had operations. National animosity between the U.S. and a host country, especially those host countries with a higher level of nationalism, made the negativity on social media spread faster, with more emotion, and to more constituents.
The Best Paper Award was chosen from among 49 papers nominated by track chairs out of the more than 900 submissions. It carries a prize of $1,500. This is the 20th year the SMS has awarded a prize for Best Conference Paper.