Robert J. Trulaske Sr., College of Business, University of Missouri

Optimal Depth and Timing of Price Promotions in a Vertically Differentiated Product Line

Category: 
Journal Article
Year Published: 
2018

Zelin Zhang, Xiaodan Dong, Murali K. Mantrala, and Yihao Zhang (2018) "Optimal Depth and Timing of Price Promotions in a Vertically Differentiated Product Line," Journal of Business Research, 83, 215-228.

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